Operating model
We work through an integrated model of six pillars and a clear seven-stage path, so every company we represent knows where its product stands at any time.
The six pillars
Governance and planning
An annual plan for each agency with agreed objectives and performance indicators, and regular reviews with the company.
Regulatory track
Managing registration, pricing and renewal files with a timeline and a clear owner for each file.
Field force
Trained medical representatives, each with a territory, a physician list and a visit plan.
Training academy
Initial and ongoing training on products, scientific skills and compliance.
Data and reporting
Every visit and activity is logged in one system, with regular reports in numbers.
Quality and compliance
Written operating procedures, a promotion code of conduct and a pharmacovigilance system.
The product’s path from agreement to review
- 1
Introduction and assessment
Studying the company, its products and its opportunities in the Iraqi market.
- 2
Agreement and plan
Signing the agency agreement and setting the first-year plan.
- 3
Registration and pricing
Preparing the files and following them through to approval.
- 4
Launch preparation
Training the team, preparing scientific materials and identifying target physicians.
- 5
Scientific launch
An introductory campaign and intensive visits to target groups.
- 6
Growth and follow-up
Regular visits, medical education activities and monitoring product availability in the market.
- 7
Review and improvement
Reviewing results with the company and updating the plan.
Our structure
Reporting system
| Report | Frequency | Content |
|---|---|---|
| Field activity report | Weekly | Number of visits and coverage by area |
| Performance report | Monthly | Performance indicators against targets |
| Market report | Quarterly | Competitors, prices and opportunities |
| Pharmacovigilance report | With every report, plus a periodic summary | Reports and follow-up actions |
| Annual plan review | Annual | Results, lessons and next year’s plan |
Indicators we measure our work by
- Coverage of target physicians
- Visit frequency
- Registration file turnaround time
- Product availability in pharmacies
- Partner satisfaction